Media and ad tech strategy
How your stack, your agency and your media plan fit together, where the fees and margin sit, and what to change first.
what we do
Engagements
Supply path and fraud review
A forensic look at where your impressions actually ran, who resold them, and whether the traffic was real.
Performance and lead generation
Pay-per-call, affiliate and lead programs built to scale without creating a consent or compliance problem.
CTV and streaming
Buying and selling connected TV with a clear view of measurement, targeting and the claims vendors make.
Go-to-market for ad tech
Positioning, sales strategy and partnerships for platforms selling to agencies and brands.
clients
Who we've worked with
GoogleShopifyInvocaCAKEPerform[cb]FluentcoBiScienceBurst MediaMansueto VenturesLeafworksEngageBDRHD Publishing GroupWinders GroupThe Jewish LinkWebstarsTroutman Amin LLP
Campaign work also includes a pay-per-call program for Uber that became its top source of new driver sign-ups in 2017.
why bondstark
Built from both sides of the table
Operator
Ran the Vizi ad network as CEO, co-founded LeadsCon and built one of the first digital rep firms.
Investigator
Founding member of the Secret Service's New York Electronic Crimes Task Force. Audits are forensic, not cosmetic.
Publisher
Publishes ADOTAT, so the read on the market comes from reporting, not vendor decks.
Start with a conversation.
Tell us what you're trying to fix or decide. If we're not the right fit, we'll say so and point you to someone who is.
principal
Pesach Lattin
email
pesach@lattin.us
phone
505 932 9060